We all witnessed the grand opening of the new Starbucks Coffee shop by the Architecture Building on Thursday (a nice break from studio and a way to re-energize after a deadline!). With the Brandscapes readings in the back of our minds, some of us noticed the new logo on the cups. I found this article pretty interesting. Apparently the brand is so recognizable that it no longer needs to be associated with a name and the new logo (the lone siren) is more conducive to international markets.
Another note on sirens:
In my essay research I discovered that Siren's Cove at Treasure Island was formerly named Buccaneer Bay and the show was between a Royal Navy ship and the pirates. The production has changed to the pirate and sirens show as we now know it; an indication that 'sex sells' in Vegas.
image and logo evolution at: http://www.urbanity.ph/starbucks-new-logo/
Another note on sirens:
In my essay research I discovered that Siren's Cove at Treasure Island was formerly named Buccaneer Bay and the show was between a Royal Navy ship and the pirates. The production has changed to the pirate and sirens show as we now know it; an indication that 'sex sells' in Vegas.
I don't like change, but i must say, quite the bold move on starbuck's part!
ReplyDelete